What is On-Page SEO PLUS Steps to Do SEO in 2022?

In this post, we focus and discuss On-page SEO and how On-page SEO is done this year 2022. We also discuss Off-page SEO in relation to On-page SEO.

On-page SEO deals directly with all the contents and HTML of a webpage that can be optimized for search engines in order to earn more relevant traffic from the search engines. These contents include title tags, internal links, the page url - all these and other contents that together make up the web page are the target for on-page SEO. This makes it a direct opposite of Off-page SEO which is also known as off-site SEO that focuses on backlinks and other external signals that can together give any web page an edge in the SERPs.

post featured image with what is on-page seo and how to do seo this year written on it

In a previous post on SEO here on NairaMeans, we introduced you to SEO and mentioned a few basic terms that are commonly used in the SEO world that which include On-page SEO which is also known as On-site SEO.

Before we proceed into the details here, let's first attend the big question; what is on-page SEO? Do you even know what On-page SEO means?

As usual, I would attempt to explain On-page SEO in the simplest ways possible such that even a novice can easily read, understand, digest and then apply the lessons in the process of optimizing their blog and website for search engines.

So, what exactly does On-page SEO mean?

What is On-page SEO?

On-page SEO is the practice of optimizing individual web page for search engines such that that page may rank higher, secure better position in the SERPs and as a result, earn more relevant traffic or quality organic traffic.

webpage elements

Okay. In the explanation provided from above, you probably have noted down some keypoints each of which needs further explanations. Don't worry. We'll get to them. First, allow me brief you on why on-page SEO is important.

Why is On-Page SEO Important?

  1. Because on-page SEO in part, is the foundation of any website, blog or web page SEO. On-Page SEO comprises all the ranking signals that are first considered by any search engine. This is because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.
  2. Because on-page SEO comprises all the ranking signals you have absolute control over. Unlike the off-site SEO, on-page SEO deals directly with all your web page content that you can optimize, monitor and maintain so that they remain optimized for search engines at all times. And you can do it by ensuring that your website and its content – both elements that are ONLY visible to search engines (i.e., HTML tags, structured data) and those visible to users on your webpages (i.e., text, images, video, or audio) – are well-optimized inline with the latest best practices.
  3. Because it is the easiest way you can explore to take your web page to the front page of search engines' SERP. On-Page SEO is easiest because it requires little to no expertise to do. With a few On-Page SEO techniques which can be acquired here and there, and once you're able to stick to a few on-page SEO guidelines, you're good to go.

Besides, Google already relates to the importance of on-page SEO in Google's own "How Search Works" report. This goes to explain that; though Google is smarter than it was back in the days, they still consider old-school stuff such as looking for a specific keyword on web pages in order to rank the page.

blog post on importance of keyword relevance

However, it should be noted that; on-page SEO goes beyond keyword relevancies and prevailences. All on-page SEO elements must be equally optimized for search engines and human readers / viewers before any given web page could be considered to rank high in SERPs.

Now, if you're that inclined, you might want to know what on-page SEO elements are.

What Are On-Page SEO Elements?

On-Page SEO elements are the individual ranking factors / signals that you can optimize from within your page content or the HTML source of the web page. These include those visible to ONLY search engine bots and those visible to both search engine bots and human readers / viewers.

on-page SEO elements

The list below comprises the commonly talked about on-page SEO factors:

  • Title tags
  • Meta Description
  • URL optimization
  • On-page text, video, audio contents
  • Internal links
  • Images
  • HTML code
  • User experience (UX)

Now, how can you create a web page whose on-page SEO is perfect or at the least, close to perfect? Remember, as was earlier hinted, "all on-page SEO elements must be equally optimized for search engines and human readers / viewers before any given web page could be considered to rank high in SERPs".

In view of this fact, to create a page that is optimized for search engines, you'll need to properly optimize all the on-page SEO factors. In the following chapters, we shall discuss the steps to do on-page SEO and how to optimize each of the on-page SEO factors one after another.

Steps to Do Proper On-Page SEO

  1. Optimize your Title Tags for Good On-Page SEO

    image with a pointer on title tag on a web page

    For any webpage, title tag is the first factor that is visible to readers. In fact, the same factor is highly priortized by the search engines that in part, it helps Google determine the content of your web page including your target keywords hence the need to talk about it first.

    Title tags play mojor roles at optimizing any web page for search engines. In case you do not know, title tag is what search engines list as the headlines in the SERP.

    Even if your page rank higher in the SERP, poor click-through-rate which often result from poorly-formed page title tags, may hinder your page stand in the SERP.

    To get better results, you must properly optimize your title tags.

    On-Page SEO Steps to Optimize Title Tags

    • Use H1 Tag for Your Titles
      image displaying post page title wrapped in h1 tag

      Some CMS such as WordPress uses h1 tag for posts / pages title by default but your theme / template in use on that website / blog can override this arrangement. It is therefore recommended that you check to be sure that your posts and pages title is actually wrapped in H1 tag.

    • Ensure Your Target Keyword Appear Early in Your Title
      post page title with frontloaded target keyword

      As frequent as reasonably possible, ensure that your target keyword appears early in your page title. - this method is otherwise known as keyword frontload

      For example, if your target is to rank a page for say; "Off-page SEO"; a title that appears thus:

      Off-Page SEO - Definitive Guide...

      ...is better and would most likely rank higher than a title that goes thus;

      Definitive Guide to Off-Page SEO.

      Remember, I mentioned that "as frequent as reasonably possible..." - this is because it may not always make sense to do it like that. But whenever possible, that's the best way to do it.

    • Utilize Title Tag Modifiers in Your Title
      post page title with a pointer on title tag modifier

      You can liken title tag modifiers to adjectives that qualify nouns. Title tag modifiers usually express the degree, nature, angle... of your page stands as such, they help the viewers and even the search engines understand or have a sneak view of what's to expect from your page.

      Apart from the fact that this would encourage and increase click-through-rate, using title tag modifiers like “best”, “guide”, “checklist”, “fast”, “review”... can help your page rank for long tail versions of your target keyword.

    • Use Relatively Short Title
      image with indication on short post page title

      Again, as frequent as reasonably possible, attempt to always use short title for your posts and pages.

      This should be done because Google and most other search engines automatically truncate titles / headlines they consider to be too long in the SERPs. - this is especially another reason to frontload your title with your target keyword [refer to the tip #2 to refresh your memory on frontloading your title with your target keyword].

      image with indication on short post page title
    • Add Question Mark to Title Tag

      Try using question-like titles whenever possible.

      image with a pointer on question mark on post page title

      The primary intent for using the search engines is to research, find meanings to our questions, get the latest info on just about anything and all.

      So, imagine a searcher googling for "Off-Page SEO" and sees these two headlines in the SERP:

      • What is Off-page SEO Plus Steps to Do Off-page SEO?
      • Off-page SEO - Definitive Guide

      Which of the titles / headlines would the searcher click first? Just think about it. Question mark [in titles] increases organic CTR automatically because it naturally fulfills an intent.

    • Include Current Year in Your Titles

      When you add the current year to your title, it gives the searcher an idea of how current and perhaps, how relevant that content could be to them.

      image indicating current year on post page title

      For example, we all know that how SEO is done has drastically changed over the past years so, searcher would more likely click on a title that goes thus; "What is Off-page SEO Plus Steps to Do SEO in 2022?" than a title that reads thus; "What is Off-page SEO and the Steps to Do Off-page SEO?"

  2. Optimize your Page Description for Best On-Page SEO

    If you look at any SERP [Search Engine Results Page], you'll realise that what's visible just below the headlines / titles are a short description for each of the titles / headlines.

    These descriptions are either auto-generated by Google or pre-written by you, the content creator. In most cases, it's best for you to write your descriptions by yourself. Google already recommends that you write your own meta descriptions.

    blog post emphasizing meta description

    Now, how do you optimize your post / page description for good on-page SEO?

    On-Page SEO Steps to Optimize Meta Description

    • Utilize Unique, Keyword-Rich Meta Descriptions

      Since after the headlines, what informs the searcher about the page is the description, it is a good idea to always include your target keyword in your description. By this, not just the headlines / titles, the description would also comfirm that your page truly talks about the target keyword.

      SERP with target keyword highlighted

      Additionally, because Google bolds terms that match the searcher’s query, including your target keyword in the meta description would help your result stand out and that can boost your organic CTR too.

    • Frontload Your Description with Your Target Keyword
      meta description with keyword frontload

      Whenever reasonably possible, ensure your target keyword appears early in your meta description. I understand that it may not always be possible to do so, as a matter of fact, it does not always make sense; BUT if you can find your way around it, that'll give the best result.

    • Use Short Meta Descriptions
      image indicating good and bad meta description

      Similar to the headlines / titles, all search engines truncate any meta description they consider to be too long in the SERPs. - this is especially another reason to frontload your meta description with your target keyword.

      If your target keyword appears early in your description, there is a good chance it won't be lost in the truncated parts. I mean, imagine how your description would look like without the target keyword... hmm?

      You can refer to the image below for inspiration on how to make a better meta description that's good for on-Page SEO.

      format for creating good meta description
    • Use Active Voice in Meta Descriptions
      indicating active voice tone on meta description

      Address the searcher directly by using words like "You", "Your" etcetra. By doing so, searcher would be more inclined to click on your headlines in the SERPs.

  3. Optimize Your Page URL for Good On-Page SEO

    Although, Google has often deny the fact that the URL structure of a page has any effect on the ranking, I tell you, that's not exactly true. Especially now that Google started to using weird versions of URLs in the search results.

    image with pointer on page URL

    In fact, the fact that the terms you use in your URL now show up plainly in the SERPs. Plus, URLs in the mobile and desktop SERPs are now visible above the title tag confirm that your URL is actually more important to on-page SEO now than before.

    Pointer on page URL on SERP

    So, how do you create SEO friendly URLS?

    On-Page SEO Steps to Create SEO-Friendly URLs

    • Use Short URLs
      example of Page URL good for on-page SEO

      It's always recommended that you use short URLs. At least, between one and six words long. And, remember to avoid using stop words in your URL for better result.

    • Include your Target Keyword in the URLs

      For example, if your target keyword is "off-page SEO" using a URL that goes thus; "https://example.com/off-page-seo-guides is a good idea.

      Alternatively, if you can, it is also a good idea to have your target keyword come after a subfolder. So that instead of the format from the example above, it'll be https://example.com/seo/off-page-seo.

  4. Optimize Your Page Body Content for Good On-Page SEO

    In the previous tips, we have focused on optimization factors that allow your page stand out in the SERPs. But, do you know that Google also considers bounce rate and dwell time for ranking pages? Well, it does and how visitors meet / sees your page when they arrive there is what determines if they'll stay or go back to the SERP to check on another headline. And if they eventually choose to stay on your page, for how long would they remain glued to the page? Your page body contents would determine all these.

    sample of webpage body

    So, how can you create an SEO-friendly page content / body that compels visitors to stay on your page for longer? Let's get started.

    On-Page SEO Steps to Create SEO-friendly Post Content

    1. Write Content that Satisfies Search Intent

      This, perhaps, is the most important aspect of on-page SEO because you'll want to make sure that your content aligns with search intent, otherwise your chances of ranking would be very slim.

      Not clear? Let me try to explain better.

      First, to post a content that aligns with search intent, you must understand the;

      • Content type - this refers to the category your property belongs. Thus; a blog post, product, landing pages or video.
      • Content format - this refers to the type of content that's being published in your property. Thus; how-to guides, listicles, news articles, opinion pieces, or reviews.
      • Content angle - this refers to the ulterior motives or the main purpose for which your content could be needed by the searcher.

      So, understanding the three Cs [content type, content format, content angle] listed from above would allow you make the best decisions regarding how to optimize your content.

      For example, knowing your content type would allow you know the best content format to be using. Thus, if it's a blog post, you know for sure that how-to guides, listicles, reviews and opinion pieces are the best content format to use.

      But, of course, you know that it's absurd to posting how-to guide in the category of ecommerce website. Likewise you cannot expect to outrank your competition when your target keyword for a blog post is slim women outfit - this is because slim women outfit is a keyword reserved for ecommerce.

      Pro Tip:

      The best way to understand the search intent is to view your content from the viewpoint of your prospective target audience.

      For example, if your target keyword is "iPhone 12 Specifications". You should know that, if you were the one to search for this keyword, you'd be expecting to find your best answers in reviews plus listicles - content formats that are good for a blog post.

      In other words, nobody understands search intent as much as Google does therefore, Google would not rank any ecommerce website before blogs for a Keyword such as "iPhone 12 Specifications" except there's no blog posts that's got worthy content for that keyword.

      But why? Because Google understands that people googling for "iPhone 12 Specifications" are not in buying mode - rather, their intents were to consume information, some details.

          

      The takeaway point here is; you need to use the right content type for the right content format that focus the right content angle - doing this would help you easily beat the competition.

    2. Write Unique Post Contents

      After winning traffic by the use of acurate search intent, unique content helps you gain the trust of your visitors and ups your blog / website authority which in turn give your website / blog better ranking chances in the SERP.

      A unique content can be anything from a few words to as many as you can think of. One thing about unique content is that; it should not repeat the same statements, methods, models or arrangement that nearly every other blogs and websites in that niche are already circulating.

      write post content

      I mean, you need to give not just your visitors, Google ought to know that you've actually got few things to offer in your own unique ways.

      You can demonstrate the uniqueness of your content in any ways you can think of. It could be:

      • In your design / UX.
      • Introduction of case studies.
      • In your own detailed streamlined step-by-step processes.
      • Your own refined pro tips and strategies.

      Depending on how knowledgable and creative you are in that topic, your uniqueness could be limitless.

      Of course, you can discuss the same topics that are already being discussed in other blogs, but you should never present the same content the same way it is being presented on any other resources. Be thororugh and unique in your own presentations.

    3. Ensure Your Content is Valuable

      A valuable content is the content that fulfills the needs and wants of the visitors. A content that meets the expectations of the visitors.

      Because Google’s sole job is to provide searchers with exactly what they’re looking for, the search engine priortizes relevant and valuable content that fulfills searchers' needs as completely as possible.

      And by any means, Google makes sure that purpose is achieved.

      Of course, you know it is possible to have content that satisfies search intent and unique but valueless? I mean, what is the essence of a unique content that solves no problem?

      And if your content really solves some problems, so is lots of other similar content in other blogs in your niche. To stand out from the competition, your content need to be more valuable.

      Your content could be made more valuable if you add:

      • More details such as screenshots, practical videos, illustrated images and any other material that could make it easy for anyone to visualize and then, practicalize your ideas.
      • practical step-by-step processes.
      • Strategies, ideas and examples that are rarely found elsewhere.

      Unique and valuable content keeps your visitors glued to your page for longer thereby increases your dwell time and reduces your bounce rate both of which are a ranking factor on their own.

    4. Use Your Target Keyword in the First Paragraph
      post page content with target keyword indicated

      Although, you may have known about this tip several years back, it's an old-school tactic that still makes a difference till today.

      The best approach to doing this is to make sure your main target keyword appears once in the first 100 words of your post / page body. This is important because Google puts more weight on terms that show up early on your page as it is one of those little things that helps Google understand what your page is all about.

      Besides, it also put your readers / visitors in the reading / learning mode earlier because sighting the keyword for which they're searching Google for earlier on the page will further assure them that they are on the right page.

    5. Wrap Your Subheadings in H2 Tags
      post page Subheading wrapped in h2 tag

      If you remember when we were talking about optimizing your post / page title, we mentioned that it should be wrapped in an H1 tag for best results in the SERP. Now, apart from your post title, ensure that no other text content is wrapped with H1 tag on your page.

      In other words, ensure you ONLY use H2 tag for your subheadings and h3 tag for sub-subheadings etcetra.

      This must be done because using multiple H1 tag in a single page confuses search engine bots which may rank your page for the wrong keywords.

    6. Keyword Frequency - Maintain Your Target Keyword in Your Post Body

      Although it is true that Google denies the fact that using the same keyword multiple times in a single page helps the page rank. But SEO pros with experience will tell you that it definitely works.

      I mean, you just think about it say; you have a page that Google UNDERSTANDS to be discussing a specific keyword. But that keyword only appears once on the page.

      How confident can Google be that the page is truly talking about that keyword? Not very likely. Meanwhile, if the page mentions the keyword say; 10 times, Google can be more confident about that page’s main topic for discussion.

      Hint on Keyword Frequency for Good On-Page SEO:

      DO NOT abuse this tip by mentioning your target keyword too many times on the page else, your page would be sanctioned for keyword stuffing which could get your page or post delisted from the SERPs.

    7. Use LSI keywords in Your Content

      LSI which is an acronym for Latent Semantic Indexing keywords are words that are related to a main keyword and are seen as semantically relevant.

      For example; if your page’s target keyword is ‘On-Page SEO' then your LSI keywords should be things like “On-Page SEO specialist,” “On-Page SEO Checker,” “On-Page SEO Checklist,” “On-Page SEO Tool,” or "Off-Page SEO."

      In other words, LSI keywords are the terms or phrases that people use often whenever they're talking about the target keyword.

      In order to combat keyword stuffing and to get the most relevant results presented to the searcher in the SERPs, Google considers measuring (the presence of) and compares these other related keywords or phrases in every indexed pages' body.

      Ordinarily, if your content is compressive, these related keywords or phrases would naturally appear in your content.

      But, just to be sure you're using the right LSI keywords, search for your target keyword in Google and scroll down to the “Searches Related to…” area at the bottom of the page:

      SERP related searches

      You can then make use of as many of them that can naturally blend with your page content.

    8. Utilize Internal Links Often
      Webpage indicating Internal links

      You might be thinking; "why is internal links important for on-page SEO?" Well, for these four reasons, at least:

      • Implementing internal (or inbound) links allows Google bot to crawl your site more easily.
      • Linking from high-authority, well-performing content on your site can help give other pages a boost.
      • Internal links, linking to other relevant pages on your site / blog helps your visitors further explore your other contents and as a result, reduces your bounce rate and increases dwell time both of which are also a ranking factor on their own.
      • Additionally, internal links provide Google with information about your site architecture by allowing Google see how the content on the site relates to each other and the depth of content on particular topics which further help at boosting your site authority.

      Besides, you don't want to have orphaned pages. Right? Be sure that every page on your site is linked to from at least one (or a few) different pages from within your site. Otherwise, it will be considered an orphaned page.

    9. Utilize Outbound Links: Link to Authority Sites in Your Posts Body

      Whenever possible, always link to pages that relate to your post body in any authority websites. Doing this would help your page in two ways;

      1. It helps Google understand your page topic better.
      2. It shows Google that your page is a hub for quality info hence helping your blog or website build trust and authority with Google.

      Well, just so you may know, this isn't just a theory as an experiment carried out by Reboot Online to see if external links boost rankings already confirms this to be true.

    10. Use Well-compressed Images

      Truly, using relevant images in your blog posts lets visitors enjoy the content more but using extremely large images in your content is absurd. Therefore, ensure you use only well-compressed images that would load fast.

    11. Often, Use Original Images

      Recently, Shai Aharony of Reboot Online recently tested the effect that stock images had on Google rankings and the result is surprisingly obvious.

      I mean, the results were clear as sites with unique images outranked the sites that used stock photos. Therefore, if you use stock or any other photos that a thousand other sites use, consider creating custom images for your own website.

    12. Properly Segment Your Content

      Finally, the last tips in the list, ensure your content is properly segmented.

      Although this could be the last tips in the list, it is also an important on-page SEO tips.

      Why? Because Google priortizes content that focuses on user experience. Plus Google understands that content that appears as a giant wall of text can be hard to read, especially for mobile-platform users.

      Meanwhile, if your content is properly segmented, it can be very beneficial because;

      • These tags (such as h1, h2, h3... ul, ol, li...) signal to Google that your content has a hierarchy.
      • Proper content segmentation makes the content outline clear for the search engine algorithm so that it understands how you’ve organized your text.
      • The heading and subheading tags also provide key hints about the material included in the paragraphs that follow each, making it easier for the search engine to register the important information about your material.
      • Proper content segmentation also makes it possible for the readers to easily skim the content thereby helping them find the information they need on the page easily.

      In a nutshell, creating a clear structure for a webpage through proper content segmentation pleases search engines as such, it is a foundational, basic SEO practice you should implement when creating content.

In order to make the information provided on this page more easier to consume and understand, I have chunked the content into four major sections which are:

  • On-Page SEO Tips for Title Tags - this is where I explain how to optimize your page title tags for better on-page SEO so that you may gain better position in the SERP and attract more relevant and quality organic traffic as a result.
  • On-Page SEO Tips for Meta Description - in this section, I explain meta description and how it could impact your stand in the SERP. I also explain how to arrive at a better meta description.
  • SEO Tips for Creating SEO-friendly URLs - this is where I explain how to arrive at URLs that can positively impact your page stand and improve your pages' organic CTR in the SERP.
  • On-Page SEO Tips for Creating Post Content - and this is the most important section. This section actually contains alot. For example;
    • It covers User Experience / UX - how to create a content your audience enjoys reading.
    • Also provides and explains optimization tips that can get your page to the forefront of Google's SERP.
    • It also covers and discusses lots of other issues.

Well, I hope you have checked and enjoyed the information provided in those sections.

And most importantly, I hope you understand and can apply the lessons you supposedly have learnt in those sections in the process of optimizing your blog and website for search engines.

Now, in the next section, I'll give you some tips I have held back [for good reasons] in the previous sections.

Let's get to work then.

BONUS: On-Page SEO Tips to Boost User Engagement and SEO Rank Score

  1. We've already discussed the importance of internal links in the previous section under how to create SEO-friendly post content.

    I hope you still remember that.

    Just below here, I'll give you some tips that'll help your contents' SEO score go up higher using internal links.

    • Use Keyword-Rich Anchor Text: Anchor text refers to the clickable text that your readers see [instead of the link] and click to visit the linked page.

      Now, here's how anchor text can help your pages rank higher:

      • Let suppose you want to link to a page that discusses "Off-Page SEO" from a page that discusses On-Page SEO. Instead of using; "to learn more about off-page SEO click here simply use, this page discusses off-page SEO.

        This practice benefits both the page that linked to another and the page that is linked in so many ways.

        1. To Google, the page that linked out using the recommended method has got one more keyword to rank for. And the page that was linked to has also got a recommendation that tells Google that this page is a good resource for this keyword.

        2. Using this recommended anchor text method also helps your readers navigate your page better. Visitors are more likely to engage with such links.

    • Use CTAs for Internal Links Often: Creating relevant calls-to-action (CTAs) that encourage users to click and access related content helps a lot.

      Although this does not have any direct relationship with ranking, it does have indirect effect on ranking as it most likely increases dwell time which has impact on ranking.

  2. Images - Bonus Optimization Tips

    Having unique relevant images inserted into your content body encourages your readers to engage with your content for longer but apart from this, are you aware that images can also help your content rank higher in the SERP?

    Well, Yes. Unique original images do help your content rank higher.

    Besides, you can also gain additional organic traffic from Google Image Search.

    On-Page SEO Tips for Creating Images Optimized for Search Engine

    1. Compress Your Images

      Heavy images are known to slow down page load. And as you may have learnt, sluggish pageload can have adverse effect on your ranking hence, the reason to priortize using properly compressed images on your page.

      To further reduce the size of the image, I recommend using formats like .webp (best option) or .png. .webp is especially good.

    2. Use Descriptive alt Tags for Images
      good on-page SEO alt tag example

      ALT Tags for images are the text decription for each image. This text is displayed instead of the image in cases such as when the internet connection is slow or there is a disruption in the users' connection while the page is being loaded.

      Now, here is how alt tags for images help your page:

      • It helps Google understand what each image is showing.
      • It also helps visually-impaired users understand what each image is showing thereby making your page more friendly for them to navigate.
      • ALT tag is also another place to include your target keyword. Doing this would allow your page rank better both in Google Search and Google Image Search. - just be sure you keep it to a minimal level else, you may be penalized for keyword stuffing.

        An ideal way to do is to is to optimize each image alt tag for each of your target keyword.

    3. Implement Lazyload Strategies for Images

      Lazyloading is a popular strategy that has been adopted and recommended by several on-page SEO specialists. This strategy allows your page content to load even on the most sluggish internet connection.

    4. Use Titles that Reflect Your Target Keyword for Images

      By using titles / file names that reflect your target keywords for images on that page, you are agin, telling Google that this page is talking about this keywords - which can also help your page rank better.

  3. On-Page SEO Tips for Segmenting Content

    A content that is not properly segmented would appear to the readers more like a long wall of text and users are less likely to engage with such content for long

    Why? Because such contents bored them out easily.

    To boost engagement which also increases dwell time, it is highly recommended that you chunck your content into sections.

    You can chunck your content into different sections by using:

    • Shorter sentences - sentences between 50 and 100 words long are okay.
    • Heading and subheading tags [h1 to h6] that clearly indicate the topic of each section of your content.
    • Bullets and lists [ul and ol tags] to ensure that the material is easier to scan
    • Images and video where appropriate in your content body.
    • Blockquotes to segmentg contents that are too long.

Advanced On-Page SEO Techniques to Boost Ranking and Organic CTR

Advanced On-Page SEO Techniques to Boost Ranking and Organic CTR

Having discussed all the basic on-page SEO tips that could help your page secure better positions in the SERP thereby increasing your pages organic traffic, it is high time we discuss the advanced methods that could even earn you several thousand additional organic CTR if done right.

Ready? Let's get started.

  1. Utilize Schema Markup Often

    Schema Markup

    Schema markup (schema.org) is a structured data vocabulary that helps search engines better understand certain info on your website in order to serve rich results using the same info set. This content could be:

    • Articles
    • Events
    • Products
    • People
    • Organizations
    • Local Businesses
    • Reviews
    • Recipes
    • Medical conditions

    As often as you possibly can, I'd recommend that you always implement schema markup in your pages.

    How Does Schema Markup Help My Page Rank?

    No. Schema markup seemingly, does not directly impact ranking according to a report on schema markup published by search engine journal in 2019.

    However, schema mrkup does help your page get far better organic CTR - increase in CTR [click-through-rate] is what matters after all.

    How Does Schema Markup Work?

    Although I do not go deeper into how schema markup work here on this page, but I'll set you on the path so that you may have an idea of how schema markup works.

    Okay. Let's begin.

    As was earlier hinted that Google uses automated bots to help them crawl, index, and render web contents. To understand these contents better, Google relies on a simple, tech language called schema markup.

    These schema markup allows Google make sense of what your webpages are about and how your web pages are related. In other instances, schema markup are also being referred to as structured data.

    So, if implemented on your page, schema markup signals Google whenever it detects that the content on your page is about either of:

    • Articles
    • Events
    • Products
    • People
    • Organizations
    • Local Businesses
    • Reviews
    • Recipes
    • Medical conditions

    So that if your page qualifies to be featured in the SERP, Google displays your page first, before any other.

    The result you'll see would be something similar to the image below.

    SERP Review Schema Markup

    Ready to start working on schema markup and try out creating structured data? Check out the Google Schema Markup Testing tool to make sure you’ve created the code correctly.

  2. Improve Your Page Load Speed

    Google PageSpeed Insight Test Result for A Webpage

    According to a Google Webmaster Central Blog Post on Page Speed here, it categoriacally states that page loading speed is a ranking factor.

    And in another more recent Google Webmaster Central Blog Post on Page Loading Speed, more emphasis on the importance of page loading speed to SEO was laid.

    While nobody knows for sure, all Google ranking signal, Google has plainly stated that page speed is a ranking signal for desktop and mobile.

    Since this is the case, it is crucial for every blogs and websites to work towards attaining between 90 and 100 percent page loading speed score in order to stand better chance in the competition.

    How to Improve Your Page Loading Speed

    1. Switch To A Faster Host

      For most websites and blogs, the host is the primary reason for which their page loading speed is poor. This statement has been proven to be true by a backlinko analysis carried out on 5.2 million websites to check effect of host on page load speed.

      Alternatively, you can use CDN [Content Delivery Network] services such as Cloudflare for your blogs and websites.

      With CDN active, even if your host is slow, your website and blog can still load incredibly fast.

    2. Reduce Your Page Total Size

      By reducing your page total size, you can incredibly improve your website loading speed.

      To reduce your page total size, there're a number of things you can do all of which are later discussed.

    3. Remove All Un-necessary Third-party Scripts

      You can use Google PageSpeed Insights tool to identify which third-party scripts are responsible for the delay in your page loading speed and then, make amendment as necessary.

      Google PageSpeed Insight Test recommendation

      Remember to remove ONLY the un-necessary scripts!

  3. SERP Featured Snippet

    Although featured snippets do not have direct effect on your page ranking but it can land your page several thousands more organic traffic [depending on the keyword for which your page ranked] because it increases your organic CTR.

    Why? Because featured snippets appear in “position 0”, above other organic search results which makes them incredibly valuable.

    Meanwhile, according to a study by ahrefs on featured snippets, your page need to already be on the first page of the SERP [any spots on the first page] for a chance of getting featured in the Featured Snippet position.

  4. Create A Community Around Your Content

    Post Page Comment

    Though there're several ways through which this can be achieved, the best way to do it is to enable commenting on your content.

    Giving your readers an opportunity to add and view existing comments is a sure-fire cheat code for eliminating bounce rate.

    Apart from the fact that a high-quality comment section gives visitors something to read after they've finished reading your post, it can benefit your page in many other ways which include:

    • You can acquire and gain insights about new approaches, ideas and strategies from the on-going discussion in your comment section.
    • If your CMS supports it, Google indexes contents of the comment sections, too. As a result, discussions in your comment section can give your page an added set of keywords to rank for in the search engines.
    • Other times, a little bit of controversy may surface in your comment section and make the whole page content more fun to consume and then, engage with.
    • And more importantly, comments do add context to your post.

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